Introduction to Digital Marketing,SEO,SMO
Introduction to Digital Marketing
Introduction to SEO
Introduction to SMO
Introduction and Course Overview
History of the Internet
Who Is Online &What Do They Do Online?
What Do The Statistics Tell Us?
Real v/s Digital World
Careers and prospects in Digital Marketing
Way to Organic Search
Basics on Search Engines, Search Results, Crawlers and Indexing
Ranking and Results, How do Search Engines Derive Importance?
Understanding the SERP
Search Engine Algorithms
Google Algorithm Updates
Page Rank Technology
Panda Update and its Importance
On-Page Meta Tags, Description, Keywords, Title Tags
Off-Page-Link Building, URL/Article/Blog Submissions
Off-Page Optimization
Submission to search engines
Introduction to Offsite Optimization
Local marketing of websites depending on locations
Promoting Subsequent pages of the website
Black Hat / White Hat / Grey Hat SEO
Submission to Relevant Directories
Linking Building Methodology
Types of Linking Methods
Free Links / Paid Links
Directory Submission
Blog Submission & Commenting
Free Classifieds
Forums Posting
Forum Signatures and Commenting
Press Releases
Video optimization
Link Building
Article Submissions
Social Bookmarking
How to promote home page
Social Media Optimization
What is Social Media?
Is SM necessary?
What are the Components of Social Media?
What is everybody doing in the SM
Practical Sessions
Facebook Optimization
Various SM Platforms
Facebook Marketing-Creation of FB Page, Profile and Group
Creation of Content to create hype and Reach
How to increase likes and fans?
Understanding FB Analytics
FB Lab
Setting up a FB Campaign
Running your FB Ads
Understanding FB Ads Reporting
FB Adverts Lab
Google Ad sense
Google Ad sense Training
Affiliate Marketing Training
Google Analytics Training
Social Media Optimization (SMO) Training
My space Training
Creating Buzz Training
Face book Training
Twitter Training
Linked in Training
Developing Marketing Strategies for SMO Training
URL Shortening Tools
Using Tools and Applications for SMO
Social Bookmarking Training
Viral Marketing For You tube
Case Study and Digital Marketing Lab
Case Studies in Digital marketing
Digital Marketing Training Lab
Web Hosting
Web Server
Domain and IP
Book domain and server
CPanel
Name Server
Add Record
Creating Email through your server
Ex :hr@angstromsemiconductor.com
Web Hosting
Web hosting Software
Introduction to HTML
What is html?
What does HTML stands for?
History of HTML.
Html tags
HTML5
Diff between HTML and DHTML.
HTML Tags
Details of HTML tags with examples
Title, Meta tag etc.
HTML 5 tags with examples
Google Analytics
Google Analytics- How to set up Analytics
Linking Analytics with other properties
Creating Goals and Tracking Conversions
Understanding Google Analytics Reports
Let’s give a test
Google Webmaster
Setting up a Webmaster A/C
Setting up Sitemap in Google Webmaster
Checking External and Internal Linking
Understanding the Webmaster Report
Facebook Optimization
Various SM Platforms
Facebook Marketing-Creation of FB Page, Profile and Group
Creation of Content to create hype and Reach
How to increase likes and fans?
Understanding FB Analytics
FB Lab
Setting up a FB Campaign
Running your FB Ads
Understanding FB Ads Reporting
FB Adverts Lab
Online Buisness Tools
Understanding various models by case Studies
Media Buying and Planning
Formula for Media Buyings
KPIs
Content Marketing
Introduction to Content Marketing
Buisness Opportunities in Content Marketing
Blogs
Articles
Social Media Optimization
What is Social Media?
Is SM necessary?
What are the Components of Social Media?
What is everybody doing in the SM
Practical Sessions
Twitter Optimization
Twitter Marketing
How to use Twitter in creating your Brand Identity
How to increase Followers and who to Follow?
Understanding Twitter Analytics
Twitter Lab
YouTube Optimization
YouTube Marketing
Creating YouTube Channel
How to upload YouTube Videos, create description and increase views
Understanding YouTube Analytics
YouTube Lab
Pinterest Optimization
Pinterest-Creating and following Pins
Other SM Platforms
SM Lab
Mobile Marketing
Basics of Mobile Marketing
Trends in Mobile Marketing
Proximity Marketing
What’s App
QR Code
Miss Call Campaign
Mobile App
Smart Messaging
Advantages and Tactics in Mobile Marketing
Case Study of Mobile Marketing
Reports and Management
Website Position Analysis in various search engines
Introduction to Google Analytics in details
Installing Google Analytics
Basics of Google Analytics
Visitors Reports
Geographic Reports
Traffic Sources Reports
Keywords Reports
Your Goals and Conversions
Keyword Research and Tactics
Introduction to Keyword Research
Types of Keywords
Keyword Research Methodology
Keywords Analysis Tools
Finding the good keywords
Localized Keywords Research
On-Page Optimization
Importance of Domain Names and Value
Domain Selection
Website Structure and Navigation Menu Optimization
Coding Best Practices
Filename Optimization
Title Tag Optimization
Keywords
Keyword Density Analysis
Keywords Research in Various Search Engines
Meta Tags
Meta Tags Optimization
Headers Optimization
SEO Content Writing
Optimizing SEO content
Page Speed Optimization Tool
Anchor Links Optimization
Internal Link Strategy
Iframes / Frames / Flash effects on SEO
POP-UP and Sticky ads
Meta Geo
Social Bookmarking
Header and footer
Header optimization with tag line or catch line
Creating an HTML and XML sitemaps
URL Rewriting Techniques (301, 302)
Canonical / 404 Implementation
HTML Validation using W3C
Google SEO Guidelines
Search Engines V/S directory
Major search engines and directories
Google Page Rank
Google Sandbox effect
Website Architecture
Hosting Selection
How the Search Engine works
Heat map of Home page
Description
Creating Robots file
Creating sitemaps
Image tag optimization
Image Importance
Anchor Text
URL renaming/re-writing
Google webmaster tools
Yahoo Feed Submission
Online Marketing & Adwords
Basics of SEM
AdWords A/C Setup
Running your first Campaign
AdGroups and Keywords
Running your first Text Ad
Understanding Billing and Accounting
Ad words-Display Advertising
Setting a Display Network Campaign
Concept of CPM and Branding
Automatic Placements
Manual Placements
Placement Tool
Contextual Targeting Tool
CPC
Live Practical for Client
PPT submission
Video submission
Directory submission
Bookmarking Submission
Image sharing
Article submission
Blog Submission
Press Release
Google Indexing
Keyword Rank
Forum Submission
Blog Commenting
Email Submission
SMS
Facebook like
Content writing
Document submission
